Camila Coutinho was one of the first Brazilian digital influencers, having accumulated over 16 years in this career. She is the founder and CEO of GE Beauty, a beauty products brand created in September 2020, and also of the Garotas Estúpidas website, a fashion and lifestyle portal. In 2017, she made the list of the 500 most influential people in the fashion world of the British website Business of Fashion.