Karla Bermann

Bermann heads the Mexican operations of Softbank, one of the main investors in the Latin American entrepreneurial ecosystem. Her arrival at the company in December 2021 coincided with a period of reconfiguration of the fund’s leadership in the region, following the departure of Marcelo Claure and other key executives. Bermann has two decades of experience in the media and technology industries. Previously, she held the positions of vice president of sales and marketing at Yalo, director of consumer goods for Google in Mexico, and responsible for YouTube’s commercial strategy in Latin America.