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Isabel Noboa, an Ecuadorian business leader, has been president of Nobis Holding de Inversiones since 1997. For the ninth consecutive year, she led the ranking of the most respected leaders and companies in the country with an excellent rating, according to the Corporate Business Reputation Monitor (Merco). She was president of INCAE between 1999 and 2005, president of the National Competitiveness Council in 2002. She is also leader of the United for Education initiative and founder of social causes through institutions such as the Luis Noboa Naranjo Foundation, Seeds of Love Foundation and NOBIS Foundation, which provide support to more than 900,000 people with limited resources.
