According to Andrés García-Amaya, those potential VCs approached by startup founders in an early stage must realize they’re probably their company’s main asset.
The founder and CEO of Zoe Financial shares his views during the first part of the session “Early-Stage Term Sheet and Deal Negotiation” in the second season of SoftBank Group Operator School (SBOS).
Andrés says he has pitched over 350 potential people that became investors, and that is how he is convinced the first pitch is fundamental to reach success, and resources.
“You need to realize that when you’re pitching a company and you’re a founder, in the early stage they’re investing in you,” says García-Amaya.
He suggests: “Practice your 30-second one-minute, two-minute pitches as to why you are the perfect person to fix whatever is it the problem you’re going to describe (...) Also that you’re able to convince other people to come fix the problem with you (...) The traction is not even revenues, but you and who you convince to join you..
In his class, García-Amaya talks about:
- How to structure your pitch
- How to select investors
- How to iterate your pitch
