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In 2012 Adalberto Flores and Leonardo de la Cerda began offering a personal micro-credit service via the Internet for small sums, which they called Kueski. The business model worked so well that in a few short years they had loaned more than 200.000 credits. Pioneers of the first fintech wave in Mexico, Kueski Pay is today their most popular product, which uses artificial intelligence to offer ‘buy now, pay later’ loans. In December 2021 the company raised US$202 million to expand its operations in Mexico, the only market in which it operates almost 10 years since launching, a market in which there is still much to be done in terms of financial inclusion.
