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Selling frozen food online was what drove Victor Santos away from the financial market to become an entrepreneur. He founded LivUp in 2015 and it currently has over 150.000 customers, having already expanded into the fruit and vegetable business, in addition to ready-to-eat food delivery. After working for banks such as Goldman Sachs and HSBC, Victor’s idea with his company is to unite the healthy food lifestyle with online shopping habits, which took on even greater proportions in the pandemic.
