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Helisson Lemos is behind the digital transformation of Via, formerly Via Varejo. The company, which owns major brands such as Casas Bahia and Ponto Frio (currently Ponto) is one of the highlights of resilience in the pandemic. With a background of nine years of experience at its competitor, MercadoLibre, and another two years at Movile, Helisson now holds the position of Chief Innovation Officer at Via, after changes in the company while he was Chief Digital Officer.
