Ariel Burschtin and Álvaro García were tech students when in 2008 they launched PedidosYa. Rubén Sosenke joined the team to bring a technological vision, and today the company leads the online food delivery market in Latin America, connecting more than 15.000 restaurants in the region with millions of customers, with operations in 11 countries in the region. In 2014 the company was bought out by German company Delivery Hero, recognized as one of the world’s largest in the delivery sector.