Ronald Wright Durán Ballén is the CEO of Corporación Favorita, which in 2022 ranked for the third consecutive year as the Ecuadorian company with the highest sales revenues of US$2.35 billion. The company was founded in 1952 focused on the supermarket sector and currently has businesses in the commercial, industrial, and real estate sectors, with a presence in six countries in the region. In 2022 the company opened 10 new stores in the country and remodeled six stores. For 2023, the company expects to achieve higher revenues than in the previous year. In 2022, Fundación Favorita began operating in order to manage social work.