Since May 2023, the Via retail group has been led by Renato Franklin, who replaced Roberto Fulcherberguer. Previously, the executive headed Movida, the car rental company of the Simpar Group, for more than eight years. Franklin has also worked for the mining company Vale. At Via, he has the challenge of overcoming the crisis in the Brazilian retail trade, punished by high interest rates that inhibit sales, especially of durable goods.