Nathália Rodrigues is a financial guide, influencer and creator of the Youtube channel Nath Finanças, where she teaches personal finance classes. She focuses on low-income people, such as young people and workers earning minimum wage. In May 2023, the influencer became part of the Lula government’s Council for Social and Sustainable Economic Development. Called “Conselhão”, the group aims to mediate debates between power and civil society.