Igor Cavalari and Thiago Marques (Igão and Mitico, respectively) run PodPah, one of the largest podcasts in Brazil, with more than 7.14 million followers on YouTube. On air since 2020, the videocast has more than 900 million views on YouTube and, according to Forbes, earned more than 18.5 million reais (US$3.8 million) in the first half of this year alone, equivalent to the total for 2022. Last year, according to Spotify, the podcast was the most listened to in Brazil.