For the CEO of Walmart Mexico and Central America (Walmex), the investments in digital initiatives and channels made in recent years have paid off. The company now competes in areas such as e-commerce, the hybrid pick-up model and even the sale of advertising. Walmex reported sales of more than US$40 billion in 2022, a jump of 8% over the previous year and positioning itself above pre-pandemic levels. The company also wants to break into the financial business with a fintech, as well as in health and medicine distribution, areas that it previously left in the hands of third parties. By 2023, Loureiro announced investments of US$1.5 billion, 27% more than in 2022, which will mainly strengthen the company’s technology arm. Almost a third of these resources will be channeled into building new stores and shopping clubs (such as Sam’s).
