Three-time world surfing champion and global idol Gabriel Medina became an investor in startups by creating Kauai Ventures in 2022, in partnership with Rico Laureano and Ian Dubugras, from Carpa Family Office. The surfer decided to go for a model in which he invests with his own resources in projects in which he becomes a partner, instead of raising funds from third parties. At the end of 2022, he signed a contract with the wave pool provider Endless Surf, of the WhiteWater group, to develop clubs for high-performance training centers in Brazil. In the sport, he is one of the most dominant surfers on the world circuit, the WSL.