Frederico Trajano, 47, faced the challenges imposed by the pandemic by implementing strategies to improve the financial results of Magazine Luiza (MGLU3), the country’s e-commerce giant. He has invested in logistics to integrate such services to users, with strategic acquisitions in recent years. The executive, son of the company’s founder and president Luiza Trajano, has also invested in technology to optimize operations, improve inventory management and data analysis. The company has been affected by increased competition from Asian operators, but has sought efficiency gains: it has cut costs and managed to recover margins and profitability. Shares are up nearly 20% this year.
