Cristina Palmaka has been SAP’s president for Latin America and the Caribbean since 2020, a position she assumed after leading the German company’s operations in Brazil for six years. At the helm of the business management software company, Palmaka is one of the top executives in Latin America’s technology sector and is considered an inspirational female leader in the region. SAP Brazil has some 15,000 customers and a network of more than 400 business partners. Palmaka’s career has always been focused on technology, starting at Philips in 1984 and moving on to other companies such as HP and Microsoft.
