For more than two years, the Mexican has been responsible for the corporate affairs of the French multinational L’Oréal. Her mission is to convince millions of consumers and stakeholders that the beauty industry goes beyond the superficial. An anthropologist by training, with more than 25 years of experience, she has been in charge of corporate affairs at the brewery Heineken and was responsible for branding at Rovio, the company behind the popular game Angry Birds.