PRESS RELEASE — In the rapidly evolving landscape of digital content creation, standout success stories in News media are rare. Yet, Bloomberg Línea’s rise in this arena offers a refreshing narrative. Since launching in 2021, its achievements have been remarkable: boasting over 550,000 digital subscribers, attracting 6 million monthly visitors, and establishing a multiplatform presence that reaches an impressive 30 million individuals across 20 countries.
But one wonders: What’s the secret sauce that has spurred Bloomberg Línea’s success, especially when the brand was launched under the long shadow of the pandemic?
The brand attracts audiences from all corners of the world. Yet, amidst this worldwide reach, they showcase an undeniable and discerning focus on the pulsating Latino markets. While its broad market surveillance is commendable, the multiplatform’s true distinction lies in its adaptive content strategy — recognizing that a singular format can’t encapsulate the diverse tastes of a global audience.
Diversity isn’t a mere buzzword here; it’s an operational mantra. The team’s composition speaks volumes of this international vision. Spanning 12 countries and 14 nationalities, based mainly in the Americas and Spain, and bolstered by the perspectives of digital nomads, Bloomberg Línea is setting new benchmarks in content curation and distribution.
Language, often seen as a barrier, is turned into a strategic asset. Their trilingual content suite — Spanish, Portuguese, and English — reflects in their workforce: 62% native Spanish, 34% Portuguese, and 4% English speakers.
A peek into the team’s demographic offers an intriguing insight: the age spectrum stretches from 24 to 54 years, with a median that nestles at 35 — elucidating that this is, indeed, the average age of the custodians behind the content. Challenging age-old gender differences in the finance world, the brand not only achieves gender parity in its ranks but also lets these voices soar, particularly evident in their podcasts. Notably, their podcasts, primarily steered by distinguished female voices, are currently ranked as the number one business podcasts in Spanish and Portuguese in the Americas.
In a candid reflection, Kaio Philipe, the multiplatform’s co-founder and COO, posits, “Our approach to recruitment and talent revolves around the belief that excellence transcends borders and sees beyond color. In a world where business and finance are universal, and money is color-agnostic, we endeavor to echo this global diversity in every facet of our content.”
Ultimately, the story of Bloomberg Línea isn’t merely about shrewd content maneuvers. It’s a testament to a profound commitment: championing diversity in all facets, thereby solidifying its pole position in the multiplatform content symphony.
