PRESS RELEASE — Embarking on a groundbreaking journey, “Línea Latina” emerges as the first podcast dedicated to sharing the remarkable tales of success from Latinos in the business world across the Americas.
Brought to you by Bloomberg Línea, the leading economic and financial information platform in the Latino world, this disruptive podcast invites entrepreneurs, executives and visionary leaders to unveil their inspiring journeys, offering invaluable insights and the secrets behind their triumphs. Through a transformative experience of personal stories and defining characteristics of these accomplished individuals, “Línea Latina” celebrates the indomitable spirit and trailblazing achievements of Latinos, shining a spotlight on their compelling stories of determination, resilience and triumph against the odds.
Hosted by industry veterans Jimena Tolama and Alejandro Ángeles, “Línea Latina” features a diverse range of guests, including entrepreneurs, executives, unicorn founders, celebrities, athletes and voices that reveal how Latino talent is increasingly making its mark in the business world.
Línea Latina on Spotify
Línea Latina on Apple
Línea Latina on Amazon Music
“Línea Latina” joins Bloomberg Línea’s family of podcasts, which includes “La Estrategia del Día” (LED) in its Mexico, Argentina, and Colombia editions, boasting over 5 million listeners since its launch in September 2021. Both LED and the “Ouvi Num Podcast” in Brazil have consistently ranked among the top podcasts in the News and Business categories on major regional platforms’ daily charts. LED has become the No. 1 most-listened-to daily Spanish-language business news podcast across the Americas.
Topics discussed in “Línea Latina” include the factors contributing to the success of Latinos in the business world, what drives them to give their all in their professional and personal lives, and success formulas that can be replicated across the region.
“Línea Latina” kicks off on Monday, May 15, with Ana Valdez, CEO and President of The Latino Donor Collaborative, and who discusses why major brands in the United States miss out by continuing to ignore the Latino community in films and television, despite its economic power of $2.8 trillion.
“Línea Latina” will also feature guests such as Álvaro Luque, CEO of Avocados from Mexico; Sebastián Noguera and Brynne McNulty, co-founders of Colombian unicorn Habi; Bismarck Lepe, CEO of Wizeline, a successful founder of tech companies in the US and Mexico; Marlene Garayzar, co-founder of fintech Stori; and Sol Vallejo, CEO of L’Attitude, one of the largest VC funds dedicated to Latino firms, among other guests to be announced.
“We are incredibly proud to launch “Línea Latina”, multimedia content that not only celebrates the tenacity and success of Latinos in business, but also provides a unique opportunity for brands to connect with a young and dynamic audience,” said Kaio Philipe, COO of Bloomberg Línea. “At a time when podcasts are growing in popularity worldwide, it’s not easy to find quality content for Latino audiences. With this podcast, we offer a platform where stories of Latinos’ triumphs are shared and appreciated.”
The relevance of “Línea Latina” is evident as Spanish is becoming the second global language in the podcast industry, according to The B2B House. A survey by YouGov reveals that 52% of adults in Mexico spend over an hour per week listening to podcasts, along with 44% in Colombia and 36% in Argentina. Nielsen reports that Hispanics and Latinos in the US are increasingly consuming podcasts, both in English and Spanish. With “Línea Latina”, Bloomberg Línea aims to cater to this growing appetite by offering high-quality content and stories to Latino audiences.
Línea Latina can be heard starting Monday, May 15 on the main podcasting platforms such as Spotify, Apple and Amazon.
