An acclaimed and award-winning actress, Taís Araújo is also known for her work away from the screen. A few years ago, she began to combine her career as an entrepreneur and launched in 2021 the HotMamma brand, which ranges from swimwear to decoration. She is also a film producer. Also in 2021, together with her husband Lazaro Ramos, she was named one of the world’s most influential people of African descent by the Mipad organization. She was named Black Women’s Advocate by UN Women Brazil and has almost 13 million followers on Instagram.