Press Release — Bloomberg Línea announced the expansion of its commercial operation in Brazil, with industry veterans joining to offer Advertisers an unparalleled set of digital products aimed at audiences that aspire to unique and exclusive content.
The brand is also celebrating the 1st anniversary of its arrival in the country and highlights a few milestones:
- Growing from “zero” to reaching +20 million users in its channels monthly;
- More than 3M unique visitors to its sites monthly;
- 11 newsletters;
- More 170K subscribers;
- 150+ News stories produced daily by a team of +70 professionals across the region;
- 5 podcasts, 1 videocast, 2 webseries. Including Casa de Negócios$, offered by Airbnb and Itaú in its second season;
- The Podcast in Portuguese “Ouvi na Bloomberg” daily figures among the top 15 most listened to News podcasts in Brazil on Spotify, Apple and Amazon charts;
- Social Media handles accounting more than 500K followers. Of those, nearly 200,000 of which on TikTok alone;
- Recognized by the International News Media Association (INMA) as the Best Digital Media Product Launched in 2021;
- More than 50 advertisers and partners, such as Bradesco, Nasdaq, NuBank, XP Inc, Mercado Bitcoin, Binance, Itaú, Cartier, Land Rover, JHSF, IBM, Mastercard, Visa, SAP, JBS, and SalesForce, among others.
Quickly becoming the leading content source for business and finance news in the country, the brand announced the expansion of its commercial operations by incorporating experienced media industry professionals.
With more than 20 years of experience and having worked at Forbes, Trip Editora, Carta Editorial, and other media companies, Kiki Pupo, who already held the commercial position in Brazil, now responds as Country Manager, Brazil. Her role will be to lead the business area and special media solutions, serving large groups of Ad agencies in Brazil.
Catarina Carvalho, with over 20 years of experience at Abril, Carta Editorial, TV Band, Caras, Trip Editora, and more recently b.drops, in the OOH segment. Catarina will be in charge of digital d sales, focusing on consumer goods, technology, and other industries.
Sergio Criado joins the team to handle sales in industries such as Auto, Travel and B2Bs. With more than 15 years of experience, he has worked for Jovem Pan, Trip Editora, Accenture Interactive, and more recently Spafax, where he was responsible for service on the Vamos / Latam Airlines platform.
Despite global headwinds in the world’s economy and seeing strong demand from clients and Ad agencies, Bloomberg Línea’s digital advertising products include branded content articles, displays, video ads, live streams, events, podcasts, web series, and special projects. Due to the success of the media solutions that the brand has created for its partners, Kiki Pupo will present a successful case study with one of its advertisers, Banco Itaú, at the most prominent Marketing event in Latin America on October 18th, the MMA Innovate Brazil 2022.
Launched in 2021 through an agreement between Bloomberg Media and Falic Media, Bloomberg Línea has quickly become the leading news platform in Latin America and about the region worldwide, serving more than 16 countries in the region, and reaching savvy audiences daily.
