Sergio Agüero announced at the end of 2021 his retirement from professional soccer due to a heart problem, after a short-lived stint with Barcelona, and now he is dedicated to businesses linked to virtuality. Before the end of his career, the striker had already begun to be recognized in e-sports, and launched an ambitious team called KRÜ, which, with a consolidated performance, competes internationally in the world of online video games. Thus, something that began as entertainment during the coronavirus lockdown has turned into a promising business opportunity.