Monica Michel

This year marks her 14th year at spirits producer Diageo, where she has overseen the reserve brands and the crown jewels: tequila and the Don Julio tequila brand. She has also undertaken the search for new products to be part of the portfolio, such as the purchase in 2021 of Mezcal Unión, a fast-growing beverage. For the past 12 months, she has been the regional senior vice president of marketing and innovation.