In the midst of the race among the major automakers to lead the electric vehicle industry, Maru Escobedo raised her voice in February of this year regarding the fact that Mexico must move toward the use of renewable energies, in the midst of the uncertainty caused by a failed reform of the Mexican electricity sector that did not favor the sector and which went against the plans of the German automaker. BMW is currently intensifying its efforts to accelerate sustainable mobility in Latin America. For Escobedo, the future is electric.