Marcos Leta founded his first company, Sucos do Bem, in 2009. Ten years later, he created Fazenda Futuro, the first Brazilian foodtech to develop and produce plant-based meats. Since then, he has expanded into different proteins, such as chicken, fish, and pork. With Fazenda Futuro, it won, in 2020, the World Changing Ideas award from US magazine Fast Company, and became one of the most innovative companies in the world.