Juan Raúl Vélez

Co-founder and president, a position he has held since the 1980s, when the company began operations in Medellín. He was one of the main distributors of local clothing company Industrias El Cid and began his career selling belts to retailers. Today the company is a point of reference in leather and leather goods with footwear, bags, suitcases, wallets, jackets and backpacks, among other goods.