Joice and Gabriel Sens are the founders of LIVE!, a sportswear brand that reflects the growth of the fitness segment in Brazil. The company from the textile hub of Jaraguá do Sul was created in 2002 by the couple while she was studying fashion, and he was studying administration. Currently, the company has 220 stores in the country and two in Miami, and, according to the entrepreneurs, it should reach revenues of R$330 million by the end of 2022, a growth of about 60% in relation to last year.
