In recent years, as chairman of the board and CEO of Grupo Herdez, he developed a strategy that has led him to become one of the leaders in processed foods and ice cream in Mexico. The company is also adhered to the United Nations Global Compact and seven initiatives such as responsible production and consumption, climate action and zero hunger. In the second quarter of the year, the Mexican company reported an 8.6% increase in EBITDA, totaling MXN$100 million.