Guilherme Horn is the director of WhatsApp in Brazil, a position created in March 2022. He has over 30 years of experience as an executive, entrepreneur and investor, and is an expert in innovation in Latin America from MIT. WhatsApp has about 120 million users in Brazil and is installed on 56% of smartphones in the country, according to research by Mobile Time. Horn’s goal is to turn the app into a recurring source of revenue, especially as a payment platform.
