Withstanding the impact of the pandemic and developing an ambitious expansion plan have been among the greatest achievements of the leader of Procafecol, operator of the Juan Valdez coffee chain, which has opened more than 500 stores in Colombia and around the world. Among its milestones is having reached Turkey, Qatar and Argentina. According to its latest available financial results, in the first quarter of 2022 the brand reported operating income of CO$112.99 billion and the profit from operating activities was CO$6.48 billion.